The yearly IFA (Internationale Funkausstellung Berlin) is the world’s leading trade show for consumer electronics and home appliances, and together with CES in Las Vegas one of the times a year Sony announced and showcased multiple products in various product categories. Since I was part of the team involved in Web Merchandising, mostly responsible for producing beautiful web campaigns, emphasizing the innovative features of the camera’s, tv’s, smartphones that were being presented, that meant: a lot of work.
Showcased here is the campaign we built for Sony Action Cam (original version), a small lightweight camera, dust, weather and waterproof to film during sports, snowboarding, downhill mountainbiking etc..
