This campaign was built for the introduction of the new VAIO range, directly in HTML, no Photoshop mockups were made for this. Straight wireframe in HTML/CSS (with LESS pre-processor) and asset production in Photoshop.
After signoff was given, the HTML markup was pulled through the Translator Tool I built (pulls translations from the Excel-files translation agency delivers) and 19 different versions, according to country and language were generated, with different pricing, currency, copy, CTA-urls, tracking codes etc..
This campaign page is responsive, works well on mobile because it was built with a content-first, mobile-first approach in mind, and designed without Photoshop (except for assets).
Sony VAIO Touch campaign page
